About us

Tradition for Today 


Shabahang Rugs LLC has been setting the gold standard for area rugs for generations!  We are proud to be one of the world's most innovative importer and manufacturer of fine handmade Persian/Oriental rugs.  Highly respected for our superior quality handcrafted rugs, we have built a reputation to combine color and design to create a broad range of area rugs that portray “Tradition for Today.” 

Shabahang Rugs LLC continues to progress through new designs, innovative coloring and finishing, as well as through its continuing commitment to provide customers with excellent handcrafted products and unparalleled service.

Our USA headquarters is located in 160 Kossow Rd, Waukesha, WI 53186, and international design and production operations in China, India, and Pakistan. Shabahang Rugs LLC is inspired by our continued success as a true leader in creative design, and rainbow of new colors. We are committed to raise the industry standard in quality and customer service. 

We invite you to search through our vast rug collections and DISCOVER THE SHABAHANG DIFFERENCE!


Message From Bruce Shabahang, The Owner


It has been four generations since Shabahang Rugs LLC set out to establish a company dedicated to manufacturing and importing the highest quality handmade rugs worldwide.  We are committed to maintaining the highest standard in quality, customer service and reliable delivery. Our willingness to take bold and innovative approach in introducing creative designs, brilliant colors, and new textures has served us well, and we now have one of the most distinct rug collections worldwide.  As we embark upon a new millennium, my goal is to maintain our leadership, and create new markets. I would like to encourage all our clients and business partners to let us know how we can improve and better serve them. I believe a solid relationship can not be established without a continuous communication and exchange of ideas.