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We've seen it countless times in our showroom. A homeowner brings in a rug they've lived with for years, convinced they know exactly what it looks like. Then, after professional cleaning, they see it again for the first time. The colors they thought were brown turn out to be deep burgundy. Patterns they never noticed emerge from beneath years of accumulated dust. "I had no idea," they tell us, running their hands across wool that feels soft and alive again.